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The Body Noble
A Holistic Approach to Fitness
By Kelly Burgess
Noble may put himself out of business for saying this, but according to him you don't need to join a gym to get in shape. Nor do you need personal trainers or fancy equipment. All you need is a small piece of your home.
"To most people the psychology of exercise is going to the gym because they haven't been trained to fit exercise into their lifestyle," says Noble. "A lot of people, particularly women, use that as an excuse not to exercise – they don't want to have to get dressed for the gym and drive there and they may feel self-conscious. You don't need any of that to obtain an overall level of fitness."
Noble's approach has been to develop easy but effective exercises that can be incorporated into any lifestyle, whether you're deskbound (the Office Pump), are a frequent flyer (Jet Set Fitness), practically live in your car (Traffic Jam Pump), love a neat home (the Houseclean Pump) or just like watching TV (the Couch Potato Workout).
It's a no-excuses approach to fitness that Noble jokingly calls the desperate housewife workout, realizing of course that what most housewives are desperate for are just a few more hours in the day.
Because his primary market is women, Noble's exercises are geared toward resistance and strength training.
"I like how yoga and Pilates are exercise but are also very intuitive with an almost spiritual element," says Noble. "I wanted to bring that into my program because I think it's something women can relate to. Women also have a special concern because of the danger of osteoporosis, and studies show over and over that resistance training can help combat that."
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